The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.

She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting ...

Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content updates, cost-efficiency over traditional printing, and the ...

One of Out of Home’s original ‘Ask for it by name’ landmarks, Chester Road Roundabout has been reimagined by Ocean Outdoor in ...

Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new ...

WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.

Total projected revenue to the Authority, including State GST, is expected to exceed ₹250 crore over the duration of the ...

McDonald’s Germany has launched a targeted Digital Out-of-Home (DOOH) campaign designed specifically for the month of Ramadan ...

The tender covers co-branding and inside advertising opportunities across Corridor-1 of the Kanpur Metro network.

Created by BBH London, the bold outdoor rollout uses striking frozen imagery to spotlight the retailer’s commitment to price ...

Crompton Greaves Consumer Electricals Limited, one of India’s most trusted names in consumer electricals, in partnership with WPP Media, has rolled out a large-scale Out-of-Home (OOH) campaign for its ...

Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively ...