An industry shift towards empathic, high-craft storytelling is proving that honesty really is the best policy.

Most content failures don’t happen because it is badly written, but because the content is impatient. It asks for too much, too soon.

I have never actually marketed a product. I’ve never marketed something you can physically hold – because I am a proud experience marketer.

The creator era is what happens when creators, culture and commerce stop being separate conversations and become the intersection between them.

Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

TikTok is the premier hub for short-form videos, drawing over one billion monthly active users. But even this figure doesn’t adequately capture TikTok’s social media dominance. Users of the app spend ...

Arriving bright and early at Tumbalong Park for day one of SXSW Sydney, Marketing was treated to an exclusive first look at Intuit Mailchimp’s newest Aussie activation, following the immense success ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...