In the paper, If You Had One Shot: Scale and Herding in Innovation Experiments, the researchers found that when firms can only run one experiment, this leads to insufficient diversity at the market ...

Duke’s Fuqua School of Business offers four one-year master’s degrees designed specifically for recent college graduates—no prior work experience required. Gain the skills, network, and clarity to ...

If the handful of companies controlling a market — say, gasoline — could meet in a ‘smoke-filled room’ and agree on price strategy, the result would likely be higher prices at the pump, higher profits ...

However, Nooyi says when she started writing policy papers about supporting women, families and essential workers after her retirement from PepsiCo – she quickly realized her personal story would help ...

In one research experiment, shoppers in dressier clothing, such as a dress or blazer, bought nearly 18 percent more items than shoppers in casual outfits, such as T-shirts and flip-flops. Well-dressed ...

The relationship, though, seems to have soured of late, as people slowly resume their eating-out habits. One reason is an inherent flaw in the revenue-sharing contracts between the restaurants and ...

High-prestige brands sometimes pay their employees less, with negative effects on productivity, employee retention, and profits. However, brands that differentiate themselves for their uniqueness may ...

In today’s culture of busyness, it’s common to hear a colleague bemoan being “time poor,” or come across articles analyzing whether as a society we have truly become “busier than ever.” But what if ...

In 2014, DuPont, “one of America’s most storied research-driven corporations,” became the target of an activist campaign. The company’s reputation as an innovation powerhouse – where Kevlar and nylon ...

Ashish Arora is the Senior Associate Dean for Strategy and Rex D. Adams Professor of Business Administration at the Fuqua School of Business at Duke University. His research focuses on the economics ...

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo studies the causal role of information in ...

Katherine Schipper is the Thomas F. Keller Professor of Business Administration at Duke University’s Fuqua School of Business. Ms. Schipper holds a BA degree summa cum laude from the University of ...