New York Liberty’s SVP and chief brand officer detailed the evolution of women’s sports partnerships and mascot storytelling ...

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its ...

Military insurance and retirement services company USAA announced Sam’s Club and Bank of America marketing vet Chris Curtin ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly ...

The brands are betting that adding a 50-year-old scientific term to Merriam-Webster can shift how society supports new ...

Agency leaders and brand marketers gathered at the third annual Campaign Convene conference to assess policy whiplash, DEI ...

The Olympics Games are one of the most competitive environments for attention. If an activation feels superficial or opportunistic, audiences won’t fall for it.

Following the news of Casey Wasserman’s involvement with both Epstein and Maxwell, several of the agency’s clients — both in music and sports — dropped left and right. Notably, music artist Chappell ...

A campaign for HBO’s A Knight of the Seven Kingdoms, a prequel to the hit series Game of Thrones, brings medieval service to ...

The launch of Under Every Hat There’s a Comeback coincides with the release of Nutrafol Men 50+, a hair growth supplement formulated specifically for men over 50. The new product and national campaign ...

The Stories of Us campaign will bring over 250 real and diverse stories to life throughout the country’s milestone year.

WPP Creative will not drop any agency brands, the company’s chief executive Cindy Rose has confirmed. Officially announced today as part of WPP’s Elevate28 strategy, the new division will encompass ...