Real-time app market intelligence has traditionally come with a hefty (and unjustified) price tag. As of today, APPlyzer 26 changes that. Following the recent launch of Apple Ads auction stack data ...

2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of platform-driven disruption, ...

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, ...

App discovery is changing — and AI is accelerating the shift. In this App Talk interview, David Murphy speaks with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the ...

App marketplaces have long defined the commercial architecture of the mobile economy. Developers gained global distribution, integrated payments and trusted billing infrastructure. In exchange, they ...

You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

This guide will cover the best game app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Games are among the ...

A mobile CPA affiliate network is a marketplace that hosts offers to promote different kinds of apps: games, utilities, music apps, dating and more. Such a network is capable of tracking and analyzing ...

Labelled the ‘network for athletes’, Strava has built up an active userbase of cyclists who sweat by the app. The phrase “If it’s not on Strava, it didn’t happen” is prolific in cycle communities and ...

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...