Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you ...