The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target ...

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own ...

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.

Dive into AdExchanger's residential proxies coverage for the latest updates, expert opinions, and analysis shaping the future ...

Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech ...