Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...