WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry ...

America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

Dive into AdExchanger's Major League Fishing coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional ...

Dive into AdExchanger's Jared Collett coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

But the aftermath of a viral moment can sometimes snuff out the success of a product. It’s like putting out a campfire with a ...

Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

Ashley Casovan, managing director of the IAPP’s AI Governance Center, on how AI is reshaping who does governance work and how ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...