News

Campaign Review: Auto brands go wheel-to-wheel
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: VolkswagenCampaign: ‘Batteries Included’Agency: DDB Group ...
Havas Red releases white paper on trust, media, and influence in Australia
Havas Red has published ‘A New Age of Influence’ white paper, examining the “the challenges and opportunities facing ...
Louise Rathbone joins Football Australia
Louise Rathbone has taken up a consultancy role with Football Australia as the general manager of marketing for the AFC Women’s Asian Cup 2026.She was previously regional head of marketing at Cathay ...
Agency gender pay gap: Career lost earnings over $1m for average woman
AI start-up platform Evenbetter has calculated the current gender pay gap will on average cost female workers in creative and media agencies $1.4 million when compounded over a 30-year ...
Platypus Shoes sets up ‘Kicks Club’ loyalty program for Gen Z, Live Nation partners for launch
Platypus Shoes has introduced a new loyalty program, ‘Kicks Club’, focused on Gen Z consumers. The program officially kicks off with a Live Nation partnership.The announcement:Platypus Shoes has ...
Twisted Healthy Treats appoints TRP for creative, media and brand strategy duties
TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...
Klaviyo releases public beta of AI-powered service suite for consumer brands
Klaviyo has unveiled Klaviyo Service, a new AI-driven support platform giving all brands access to personalised shopping agents and real-time customer data.The announcement:Klaviyo, the only CRM built ...
Livewire and NFL partner on new gaming docuseries ‘Race to the End Zone’
Livewire and the NFL have teamed up to launch NFL Race to the End Zone, a docuseries debuting with the 2025 NFL season.The announcement:Livewire, the global leader in gaming marketing, today announced ...
Imax and Hoyts partner for Imax with Laser cinemas in Australia
Imax Corporation and Hoyts Cinemas have announced a new deal to bring Imax with Laser technology to theatres across Australia.The announcement:IMAX Corporation (NYSE: IMAX) and HOYTS Cinemas, one of ...
Bounty Parents and Big W launch co-branded baby bag for new families
Are Media’s Bounty Parents and Big W have partnered on a limited-edition baby bag to support new and expecting parents.The announcement:Are Media, Australia’s #1 women’s lifestyle network, today ...
Sushi Sushi appoints ID Collective as strategic comms agency
Sushi Sushi has selected ID Collective to lead its integrated communications strategy moving forward.The announcement:iD Collective is proud to announce its appointment as the strategic communications ...
Aimco to host webinar on content and bodies with Taryn Brumfitt and Dr Zali Yager
Taryn Brumfitt and Dr Zali Yager will lead an Aimco webinar on reshaping content around bodies, food and movement.The announcement:Australian of the Year 2023, Taryn Brumfitt and body image expert Dr ...