Chinese Wok, a popular Desi Chinese QSR brand, has appointed Havas Creative India and Arena Media as its integrated marketing ...

Balkrishna Industries (BKT) has appointed Infectious Advertising as its integrated creative and digital agency for India. The ...

The CMO role is evolving, blending data science with AI's unpredictability. Niva Bupa's Nimish Agrawal highlights the shift from SEO to AEO, emphasizing technology as a human empathy enabler. Leaders ...

As CPG margins get squeezed, this article explores the rise of performance grinding to a strategic full funnel integration of ...

While social media promotes electrolyte drinks, experts caution that most healthy individuals don't need them for daily ...

As children chase online fame, experts warn of addiction, anxiety, and exploitation. This piece explores the psychological ...

Many brand pages look huge on paper and silent in practice. The gap between “reach” and “response” is where brand meaning ...

In an era defined by AI transformation, shifting buyer behaviour, and economic uncertainty, standing still isn't an option.

Australia's eSafety regulator vows action against gatekeepers to block under-18 access to AI services lacking age verification, following a Reuters review that many platforms show little compliance.

Block ‌shares rose sharply on ⁠Friday, underscoring ⁠how markets are increasingly rewarding companies that present AI not as an experiment but as a driver of structural change. Dorsey also delivered a ...

Anthropic PBC, one of the fastest-growing AI startups, faces a major setback after the Trump administration ordered federal agencies to stop using its software and the Pentagon labelled it a ...

India’s top paint majors anticipate sustained competitive intensity even as demand and volume rebound in Q4 FY26, with margins expected to stay resilient amid pricing pressure.