When advertising entered the big data era, the promise was unparalleled accuracy and precision when it comes to messaging audiences. The concept was that data can’t lie, and hard numbers tell an ...

2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising ...

Global campaigns should be the most powerful work a brand produces. They have the biggest budgets, the widest reach, and the most opportunity to shape perception at scale. Yet somehow, they’re often ...

Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed ...

Automotive advertising has a structural problem that most other categories don’t: Buyers move seamlessly across national brand influence and local dealer decision-making, while media execution is ...

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character. Hailing from 1800s England — a fitting timeline, given Thomas’ Breads ...

In the context of luxury branding and marketing, age is a powerful but complicated currency. The impact and effects of time can signify exceptional craft and legacy, but it can just as easily signal ...

Every few months, a new measurement platform promises to be marketing’s “single source of truth.” The pitch is seductive: one dashboard that shows exactly what’s working and what’s not. No conflicting ...

In theory, marketers have more insight into campaign performance than ever before. In practice, however, data and insights are fragmented across platforms, dashboards, and measurement methodologies, ...

New research suggests ChatGPT’s heaviest users are quietly abandoning Google, browsers, and news sites — raising urgent questions for publishers and advertisers alike. There’s an irony buried in the ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — ...