Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Marketers need ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Ad Age and Revmatics’ new AI Advisory Council brings together CMOs from leading global enterprises to shape the future of AI in marketing and brand strategy.

See John Turturro’s stylish ads for Samsonite and Sydney Sweeney sporting ‘great jeans’ for American Eagle.

In the wake of Cannes Lions’ DM9 scandal, Ad Age Agency Reporters Lindsay Rittenhouse, Brian Bonilla and Ewan Larkin spoke ...

A wave of state-level digital ad taxes is raising costs for small businesses, creators and marketers—undermining access to affordable visibility tools.

Montucky Cold Snacks makes "snackable" beer inspired by macro lagers and retro styling. (Instagram @montuckycoldsnacks) By: Jon Springer. July 23, 2025 09:00 AM ...

Ezekiel, chief marketing and growth officer of WPP and CEO of its Coca-Cola unit Open X, rejoins Publicis Groupe.

Alex Abrantes joins from FCB New York, where he spearheaded campaigns for brands such as Michelob Ultra, Spotify and Hyundai.

Directed by Steve Rogers, a hero spot shows how the reader’s imagination makes the storytelling in books come alive.