IT Girl already boasts 90 million visits on Roblox, and it’s fair to assume that the game’s audience will expand further, thanks to its inclusion in this year’s The Hunt Mega Edition event.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.