Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market.

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

Web analytics and ROI might not be the sexiest topic in digital marketing, but, for those who understand and master its principles, it establishes credibility, commands respect and is empowering.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

As businesses strive to optimize marketing strategies and improve ROI, AI-driven data analytics continues to play a key role in the industry.

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, ...

In today's digital age, data analytics has become a cornerstone of effective marketing. For businesses in Australia, leveraging data analytics can provide invaluable insights that drive decision ...