These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

The programmatic advertising industry is experiencing a remarkable transformation, driven by the integration of artificial intelligence (AI), machine learning (ML), and data-driven strategies that ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Adoption of programmatic advertising is on the rise. Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape Digital advertising is arguably ...

Alastair is a veteran of several successful start-ups and he has worked closely with some of Europe’s largest consumer-centric organisations to help them build better products and experiences through ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

The exchange4media Group is gearing up to host the fourth edition of the conference and awards on Thursday, September 18, in ...