Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Types of Programmatic TV Ads So, what is programmatic TV? In short, it’s a term for automated television marketing based on viewer data.

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The future of programmatic marketing is unfolding at the intersection of technological innovation, evolving consumer behaviors, and shifting regulatory standards.

Pros and Cons of Programmatic Advertising In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships ...

Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

Following a recent critique of programmatic advertising comes an impassioned defense of the industry.