AI now allows dynamic creation of content capsules: videos, decks, emails and landing pages that reflect an individual's tone ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalization makes digital experiences smarter. Privacy ...

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Hamden police say officers arrived on-scene to find a large crowd gathering in the ...

Delta Air Lines recently announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta ...