Customer relationship management company Salesforce.com Inc. added closed-loop campaign management to its online wares Tuesday, to allow companies to calculate return on investment for each campaign.

Loop Capital raised the firm’s price target on Salesforce (CRM) to $360 from $340 but keeps a Hold rating on the shares. The company posted another “lackluster but steady” cRPO – Current ...

Loop Returns announced it now supports merchants on Salesforce Commerce Cloud, expanding its footprint beyond Shopify’s ecosystem.