Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics ...

Ginny Marvin, Google's Ads Liaison, posted on Twitter the other day saying, "The deadline is not changing," when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, ...