The recently released National Academies’ consensus report Behavioral Economics: Policy Impact and Future Directions offers an overview of the field’s history and core principles, evidence-based ...

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some ...

“Behavioral economics was developed by incorporating ideas from psychology into standard economic theories,” says Cait Lamberton, a professor of marketing at the University of Pennsylvania’s ...

Behavioral Economics is Key A new approach is required to drive real change, and Behavioral Economics may hold the key.

Redfin's chief economist on how she used behavioral economics to avoid the pitfalls of buying a house and find her dream home in Seattle.

The ability to identify the reason driving the adverse behavior and mitigate it through interventions based on Behavioral Economics is the key to unlocking meaningful patient engagement.

Behavioral economics says that no, what your brain is doing is responding to scarcity." These seemingly irrational choices are called "biases", many of which can affect how we shop.

Viewed with a behavioral economics lens, it's clear that airlines make the booking process intentionally overwhelming. Understanding why can help you save.

Behavioral economics says that no, what your brain is doing is responding to scarcity.” These seemingly irrational choices are called “biases,” many of which can affect how we shop.