The following was previously published in an earlier edition of Marketing Insider. I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in ...

Boomers. Millennials. Gen Z. We hear those terms more and more to describe people of certain ages. But who exactly falls into what category and who decided that anyway? According to the research firm ...

A handy (and hilarious) guide to finding your place in the Great Generational Drama One of my Gen Z kids recently called me a “Boomer” as an insult when I couldn’t figure out how to find Disney+ on my ...

Throughout the last century, the United States has undergone many cultural changes. Major historic events from World War II ...

CLEVELAND, Ohio -- When my kids got their January report cards, I asked my daughter if she wanted to share it with her grandparents. This is the kind of thing that seems ripe for grandparent interest.

“I felt like there was this hidden instruction manual about college and grad school.” Ensuring the academic success of first- generation students is important at the Rochester Institute of Technology.

My biggest pet peeve about the way that older people talk about my generation is the overlooking of how compassionate of a group we are. I believe we are the most compassionate group of human beings ...

"Zillennials" are a liminal generation. They were born three years before the end of the millennial generation and three years into Gen Z. Some relate to both sides of the divide, but others say they ...