A lot of B2B companies view marketing as a cost center—a necessary evil. Vontier has truly embraced the value of marketing as a strategic function that can unlock step-change growth.

The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

Rhonda Clark of AAM and Christine Nelson of Ingenuity Marketing lay out how firms should be structuring their marketing functions throughout their life cycle.

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.

Digital Marketing Recruiters reports that vacant marketing roles cost businesses billions, impacting revenue, team morale, and brand reputation significantly.

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally good” and not merely “OK”.

• The role of channel partner marketing is an ‘add on’ to a marketing manager’s day-to-day role. • A fully staffed channel partner marketing function, reporting into the CMO.

Discover the five hottest roles blending AI and marketing that are revolutionizing the industry and shaping its future.

Andreas "Drew" Panayiotou joins Pfizer in the pharma’s inaugural biopharma global chief marketing officer role. In this capacity, Panayiotou will initiate building commercial infrastructure and ...