The commercial systems that fueled B2B growth over the past two decades are no longer fit for purpose. While executives ...

What Role Does RevOps Play When It Comes To Marketing? RevOps is growing faster than other operations functions for two reasons: an increase of disparate data sources and an overlap between teams ...

Riyadh-headquartered developer ROSHN Group has promoted Waseem Khashan to the role of Chief Marketing Officer. In his new ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in modern organizations.

Digital Marketing Recruiters reports that vacant marketing roles cost businesses billions, impacting revenue, team morale, and brand reputation significantly.

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner.

Discover the five hottest roles blending AI and marketing that are revolutionizing the industry and shaping its future.

Chief marketing officers must navigate evolving business goals and cultural shifts. As a result, the function of CMOs has notably changed.

Rhonda Clark of AAM and Christine Nelson of Ingenuity Marketing lay out how firms should be structuring their marketing functions throughout their life cycle.

While it’s true that marketing plays an important role in generating new leads, a strategic marketing function can play a much bigger role in a company’s near term and future performance. In ...