Semantics are important. They tell us what something means. Without semantics you just have a jumble of syntax. The better defined the semantics are, the less likely something is to be mis-interpreted ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

Recently, I had an enlightening conversation with Gemini Data about their approach to creating what I’m calling “semantic connectors.” These connectors will help immensely in making graph ETL work ...

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re ...

Gain clarity on the most commonly misunderstood elements of entity and semantic search and how they impact your SEO strategy. In this article I’ve curated some of the most commonly misunderstood ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

As a blogger, it is always challenging to put onesself out there, but we do it to share our ideas and hopefully make people think, challenge beliefs or connect with our readers. That being said, ...