Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Streaming giant Netflix (NASDAQ:NFLX) on Wednesday struck a deal with Amazon Ads (NASDAQ:AMZN) to provide advertisers who use ...

The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The programmatic advertising industry is experiencing a remarkable transformation, driven by the integration of artificial intelligence (AI), machine learning (ML), and data-driven strategies that ...

According to Pixalate's estimates, global open programmatic CTV ad spend decreased 3% year-over-year to $5.7 billion in Q2 ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

The exchange4media Group is gearing up to host the fourth edition of the conference and awards on Thursday, September 18, in ...