With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its ...

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

According to Pixalate's estimates, global open programmatic CTV ad spend decreased 3% year-over-year to $5.7 billion in Q2 ...

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 ...

“Securing exclusive programmatic ad rights for News of the World represents a significant step forward for Viamedia in the streaming media landscape,” said David Solomon, CEO of Viamedia.

Following a recent critique of programmatic advertising comes an impassioned defense of the industry.