GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Google is testing global site tags with automatic collection of user-provided data, which is one of the setup methods for enhanced conversions. Advertisers must select the automatic setup option (it ...

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is ...