The iconic animal crackers box is getting a face lift. The box, which showed the cartoon animals in cages, has been updated to display the creatures freed from their confines.

After more than a century behind bars, the beasts on boxes of animal crackers are roaming free. Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum's ...

A similar 4K Ultimate Collector's Edition will also launch alongside the What's In The Box Special Edition. Preorders are available now.