Augmented reality software developer 8th Wall Inc. today announced the release of AR capabilities with 8th Wall Web that will use mobile browsers in lieu of downloaded apps. This will open the ability ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Over the last decade, forward-thinking manufacturers have adopted AR solutions with measurable gains that go beyond ...

Google is giving developers tools to make it easier to develop augmented reality content for web browsers.

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

Get inspired by these examples of effective augmented reality marketing from companies who do it right. Here's everything you need to know about AR marketing.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. After a few generations of boring, iterative devices that were impossible to get excited ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

The Outer Web. What does that mean? I heard the term for the first time at an “Augmented Reality” panel here at the Austin Convention Center today, and thought it to be a nifty handle for a technology ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world.