Augmented reality software developer 8th Wall Inc. today announced the release of AR capabilities with 8th Wall Web that will use mobile browsers in lieu of downloaded apps. This will open the ability ...

The system, called Lightship Visual Positioning System for Web, uses advanced mapping and scanned visual data in order to position virtual objects in the real world for augmented reality content.

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Google has been exploring how to bring augmented reality content to mobile and PC web browsers. It created a prototype AR viewer and you can try it now. The company also set up a website with tools to ...

Over the last decade, forward-thinking manufacturers have adopted AR solutions with measurable gains that go beyond ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

It’s brilliant. Dubbed “ Magic UX,” the solution uses augmented reality and motion sensors inside a smartphone to create a completely new type of multitasking experience.

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented reality could produce the killer apps of tomorrow, but for now the concept is more talk than walk.

Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world.