Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers.

It’s offering a free hosted web analytics service, in hopes that advertisers, publishers and website owners will spend time understanding how people find their websites, navigate through them ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

In today's world, where customers value experiences over transactions, Analytics as a Service helps businesses dig deeper into their psyche and tap insights to build long-term winning strategies.

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service ...

An increasing number of phishing websites use web analytics services and have unique tracking IDs in their code, security researchers have found. Whether intentional or accidental, the use of such ...

What does Web analytics actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.

Amazon will pull the plug on Alexa.com, a web-site ranking and analytics service unrelated to the Alexa voice assistant platform.