May 20, 2021 — Sisu Data debuts Smart Waterfall Charts, a combination of data exploration and storytelling. The ever-increasing size and complexity of cloud data magnifies the challenge analysts face ...

(2/3) Previously, we showed how the Loopholes In Google Analytics Put Marketers’ Insights At Risk. Fraudsters have been consistently able to create “phantom traffic, phantom clicks” and even “phantom ...

(3/3) The previous article discussed the reason why ‘The Murky Programmatic Supply Chain’ cannot be depicted in a simple waterfall chart. This last installment of the three-part series will delve into ...