You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

A business model canvas is a visual tool for analysing how an organization creates, delivers and captures value in its overall business model. A business model canvas is a strategic management ...

A company’s value proposition is a well understood concept in business, but few people really talk about an individual’s value proposition. Rather than differentiate a product or service in the ...

A value proposition is something that every business should use when marketing their products or service. All entrepreneurs and business owners want to make the best possible merchandise for the right ...

As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...