How Do Companies Use Web Analytics?. Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google ...

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at UnicaWeb analytics can ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.

We reveal how to use web analytics to make your B2B website a successThe Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, ...

How well a job you do in the early stages of your web analytics has a big impact on your success in the future, says Gary Angel, co-founder and president of Semphonic, an independent web analytics ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers.

Use geographic filters to find out which of the countries, states or regions generate maximum sales. Eight tips on how to use web analytics data to improve conversion rates and sales appear.