Use multiple sources of data Web analytics tools like Google Analytics are great for tracking website traffic and behaviour but don’t give you the full picture.

We reveal how to use web analytics to make your B2B website a successThe Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at UnicaWeb analytics can ...

How well a job you do in the early stages of your web analytics has a big impact on your success in the future, says Gary Angel, co-founder and president of Semphonic, an independent web analytics ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

How To Use Predictive Web Analytics For Marketing From optimizing landing pages to running better ad campaigns, predictive algorithms can be useful to the modern marketer in a lot of ways.

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with ...

An increasing number of phishing websites use web analytics services and have unique tracking IDs in their code, security researchers have found. Whether intentional or accidental, the use of such ...