Several major mobile game studios have signed an open letter calling for developers to turn off ad monetization services in protest of Unity’s controversial pricing changes.

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Developers switch off Unity ads in Runtime Fee protest Collective of 16 studios have cut off all Unity-based monetisation, call for more to developers do the same News by James Batchelor Editor-in ...

Shares of Unity Software (NYSE: U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading ...

Street expects $0.14 adjusted EPS on $435 million revenue as Create segment recovery, ad monetization, and cost discipline take center stage.