Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Several major mobile game studios have signed an open letter calling for developers to turn off ad monetization services in protest of Unity’s controversial pricing changes.

Over a dozen studios pull Unity and IronSource ads from their games in protest of Unity's controversial new Runtime Fee policies.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Shares of Unity Software (NYSE: U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns.

Street expects $0.14 adjusted EPS on $435 million revenue as Create segment recovery, ad monetization, and cost discipline take center stage.

Unity's AI ad platform Vector boosts ad network revenue 15% sequentially, with guidance for continued double-digit growth in Q3.

Unity today announced it's bringing mediation to all Unity Ad users. The technology enters open beta today.