Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

The "OK Modes" model of the transactional analysis theory helps to understand sales communications. This model lists ten different "modes," four effective and six ineffective. For example, in the ...

A transactional model of adult-child interaction was proposed and tested. In determining the effects that caregivers and children have on each other, it was maintained that adult attributions act as ...