Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

No matter what the traditional marketing mix looks like from company to company, a cohesive brand message is a must. Though it's scary for some marketers to cede some of the control they have over ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Traditional MMMs often struggle to keep pace ... This article Meridian, Google's open-source Marketing Mix Model, is now available to everyone was originally published in GMA Entertainment.

Whilst the channel mix becomes more complex, balancing investment across traditional and emerging ... now holding a prominent position in global marketing strategies. Retail media advertising ...