A style guide serves as the foundation for your UI design, making sure visual consistency and providing a clear reference for design elements such as colors, typography, and reusable components.

Brand guidelines contain the story of a brand, or the “why” to uncovering its ethos, styles, tonality and UI assets such as logos and how to utilize them, color stories, typography, imagery ...

Matias Duarte has just dropped by our trailer at CES 2012 to tell us about Google’s new effort in ensuring consistency in the Android user experience: a style guide.