Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles' franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest "Obey Your Thirst" ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

In a new advertisement that has quickly gained viral status on Instagram, comedian Kapil Sharma and filmmaker Anurag Kashyap join forces in a Sprite commercial that is both entertaining and satirical.

Sprite, a brand that has championed hip-hop culture for more than 35 years, will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living ...

To court Gen Z's affinity for spicy foods, Sprite has launched a global campaign. The "Hurts Real Good" campaign positions Sprite's crisp lemon-lime soda as the perfect foil for spicy cuisines like ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.

Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...