How to Demo Your Software Product – Lessons from 200 Demos This is a post from Nate Westheimer that originally appeared on his blog. Sign Up For Our Daily Newsletter Sign ...

5 Tips for Creating Winning Software Demos Conducting effective software demos requires a strategic approach and careful attention to detail.

It’s essential for the tech experts who created the software to set aside their biases and work to understand what their customers need and want the product to do.

Regardless of the type of product you’re pitching, these keys to phenomenally effective demos are universal.

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...

“Our vision is simple,” said Daniel Carmona, CEO of Supersonik. “Every prospect should be able to click a button and get a live, personalized demo of real software, in their own language, the moment ...

Reprise, a startup developing a platform that enables software companies to create personalized demos, raised $17 million.

The Mac App Store has become the sole provider for much of the software people use on their Macs. And it needs to do more.

With tax season over, tax preparation vendors hope to get a head start on next season’s sales by offering special summer season discounts and tryouts. At the same time, preparers have time on their ...

AImotive is introducing a suite of software for self-driving cars. The Budapest, Hungary-based company that was previously known as AdasWorks has now opened an office in Mountain View, Calif., to ...

Demostack, an early-stage startup that wants to make it easy for companies to build software demos, announced $17.5 million in funding today. The company also announced it was coming out of ...