Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Examples of Business Market Segmentation. Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Small business owners can use many examples of database segmentation when they plan email marketing campaigns, select new product lines or determine pricing strategies.