Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. In the chart ...

Benefits Of Market Segmentation Market segmentation can help enhance marketing efficiency by directing efforts toward the most receptive audience rather than using a blanket approach.

The Different Levels of Market Segmentation. To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a market segment requires different ...