Walmart has shut down a branded space in Roblox called Universe of Play after six months, according to a blog post from Truth in Advertising.org (TINA.org), a nonprofit consumer advocacy group.

The retailer will continue to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists.

These two new Roblox “experiences” are called “Walmart Land” and “Walmart’s Universe of Play.” Both launched in Roblox earlier today.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Why Walmart’s leap into the metaverse could help Roblox Retail giant launches ‘Walmart Land’ and ‘Walmart Universe of Play’ into the online platform, which has targeted older players as ...

The second experience, Walmart’s Universe of Play, will offer immersive games featuring characters ... said he knows customers are spending “loads of time” on Roblox, in a press release from the ...

Roblox users will be able to unlock exclusive content, check out exclusive Walmart virtual areas and see top artists perform with the new partnership. Walmart will use its Universe of Play as a ...

Those two virtual worlds, "Walmart Land" and "Universe of Play," let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a blimp ...

Walmart's current metaverse experiments with Roblox, titled "Walmart Land" and "Walmart's Universe of Play," launched last month to much fanfare.

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox ...