Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

Today, the LEGO Group, Gamefam, and SEGA have announced that “LEGO Sonic the Hedgehog” will be making its way to the developer’s popular Roblox experience ‘Sonic Speed Simulator‘ on the ...

But Roblox is primarily a building game, not a market simulation. The game is physics-based and encourages both building things out of virtual blocks, and using scripting to code how items behave.