Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the music community within Roblox.

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.