The USTA has been working with gaming platforms like Roblox and Fortnite to bring the U.S. Open into the always-on metaverse.

Roblox, the immersive game and creation platform, has wrapped its first-ever offline pop-up in Korea, “READY, SET, ROBLOX,” on a high note. Running August 1–17 at Hyundai Department Store, Pangyo, the ...