Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

Roblox is also giving developers more ways to earn on the Roblox platform through improvements in sponsored content and the ability for some developers to create and sell their own avatar items.

At the Roblox Developers Conference, the gaming giant shared its plans of short-form video content, AI developer tools, ...

Roblox's multistage plan is to have these cross-platform sellable items be applied to avatars, then to objects that could move across experiences, and then even to larger creations and worlds.

While the Gucci Garden space on Roblox was open for two weeks, users could spend from $1.20 to $9 on collectible and limited-edition accessories ...

Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...