Each player starts by choosing an avatar and giving it an identity. They can then explore ROBLOX — interacting with others by chatting, playing games, or collaborating on creative projects.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

NFL and Netflix fans alike can experience the holidays on Roblox through winter-themed football events in NFL Universe Football and Netflix's Nextworld.