Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...