To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Online gaming platform Roblox ( NYSE: RBLX) announced the beta launch of a new on-platform short-form video experience for ...